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  • The Strategic CMO
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    Modern Workplace:
    Episode 9

    The Strategic CMO

    Today’s landscape of digital and social tools, sophisticated analytics, and internet-savvy consumers has resulted in a new game for marketers. Join us as we explore the changing role of the Chief Marketing Officer and hear how top CMOs are using digital strategies to captivate, engage, and retain customers.

Resources

Communicating with Today's Tools
The Rise of the Modern Marketer
The Rise of the Modern Marketer
The Rise of the Modern Marketer
Learn about the Microsoft vision for today's marketer—putting the customer at the center of every decision.
Kennametal: Connecting Global Employees
Transforming to a Digital Business
Transforming to a Digital Business
Transforming to a Digital Business
Learn how some companies are unlocking the endless opportunities of the digital business.
Kennametal: Connecting Global Employees
Driving Marketing Results
Driving Marketing Results
Driving Marketing Results
Driving Marketing Results
See how Microsoft Dynamics helps you market smarter, build your brand, and stay ahead.

Customer stories

Hamburg Port Authority
Hamburg Port Authority
Hamburg Port Authority
Find out how Europe's second largest port is using social listening to make more informed business decisions.
Accuweather
Accuweather
Accuweather
Learn how the world's largest weather company uses the latest technology to maximize productivity and drive innovation.
PGA Tour
PGA Tour
PGA Tour
Listen to how the PGA Tour uses Microsoft Dynamics CRM to improve marketing efficiency and sponsor satisfaction.

Featured guests

  • Chris Capossela
  • Chris Capossela
    Chief Marketing Officer at Microsoft, leading the global product marketing, advertising, brand, research, and communications functions for businesses and consumers
  • Amy Bohutinsky
  • Amy Bohutinsky
    Chief Marketing Officer at Zillow Group, one of Inman News' 100 Most Influential Real Estate Leaders in 2013, and one of Puget Sound Business Journals' 20 Under 40 in 2012

Previous episodes

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Microsoft Office 365

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Microsoft Dynamic

Unleash the power of CRM within the cloud to analyze market trends, redefine sales performance, and create customer loyalty.

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