Artificial intelligence for marketing: getting started

Artificial intelligence (AI) and machine learning (ML) are coming at us fast. You need to know the basics and the practical applications. Starting with a quick overview of AI and ML (hold the math!), you will understand the language and the implications, be able to speak cogently with your colleagues, and determine where to apply this innovative technology first. You will also get a firm grasp on how you are already using AI and ML and how these new tools will change your job. Tune in to learn what you can do to remain relevant in tomorrow’s marketing department.

Key Takeaways:

  • How Machine Learning Works for Marketing
  • What Machine Learning Cannot do for Marketing
  • How to Onboard AI and ML into Your Organization
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