How Molly Moon's uses data analytics to shape their menu


With a mission to stay on top of what ice cream flavors make their customers the happiest, Molly Moon’s “ice cream mathematician,” Denise Brown, analyzes sales data to determine when and if menu changes need to be made.

Below, you’ll see an example of how Denise and team analyzed data from two “always” flavors and one seasonal flavor to help grow sales and ensure that customers’ favorites are at the ready:

 
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