Unified communications 101: What new businesses need to know


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Whether we’re an outbox orator, VoIP visionary, or water-cooler raconteur, our methods of communication, surprisingly enough, determine our potential productivity. As a new or growing organization, diving headfirst into the strategic execution of your operations without reflecting on how you communicate with your team could result in business failure. For a unified communications (UC) solution to be effective, it must meet the needs of both the individual users and the business. Understanding some of the basic functions of UC and how to implement these method across your team can save you from having to clean up messes later on, reduce friction in your operations, and foster genuine connections between your employees.  

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Unified Communications Allow Freedom

Investing in a UC service that delivers a consistent, multi-device, UI and UX platform can free your organization from the need to download, install, and learn new software. With the right UC provider, all your communications are streamlined, reducing friction within your organization. While freedom is an essential feature of UC, you should not jeopardize your company by investing in a service that may put your business at risk. Before investing in a UC provider, make sure that you speak with a representative about security features and encryption services, as well as refined user controls, privacy, and transparency.

Unified Communications Promote Collaboration  

When searching for a UC service, choose one that allows your users to see their contacts' online statuses, schedule meetings quickly and easily, as well as start conversations with their colleagues within applications. Let’s say you’re chatting with a colleague or a client about a current project you’ve been working on. Using your UC provider’s features, you can easily turn that chat into a video-call to obtain real-time feedback. When you know who is present, you know which skills, perspectives, and insights you can call on from your team. An essential function of UC is knowing which content, tools, people, and conversations are available in your team’s workspace at any given moment.

Unified Communications Support a Modern Workflow 

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As UC adapts to the future of the workplace, the demand for new technology will only increase. Staying up-to-date with communications platforms may be difficult if you choose features that do not automatically update with their parent programs. Additionally, as the remote workforce continues to grow, an upfront investment in a UC program that adapts to your team’s mobile needs will pay off in the long run. While securing the right UC strategy for your present team is important, choosing a UC solution that anticipates and responds to your organization’s future needs will ensure the greatest long-term success. 

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