Friluftsfrämjandet, a Swedish outdoor association, encourages people of all ages to live a healthy, happy, outdoor lifestyle. Founded more than 125 years ago, Friluftsfrämjandet is one of the oldest nongovernmental organizations (NGOs) in the nation and has 316 local chapters, each offering a wide range of outdoor activities. From kayaking and skiing to rock climbing and informative nature walks, the association’s 7,000 volunteer outdoor leaders plan and guide excursions year-round for its 100,000 members.
“We see our work not just as a way to encourage people to make nature their second living room, but as a way to access one of the fundamental freedoms given to us in the Swedish constitution,” says Erik Ehrner, CTO of Friluftsfrämjandet. Allemansrätten, “the everyman’s right,” establishes in Sweden the freedom to roam, granting everyone access to every bit of land in the country, as long as the activities they engage in are legal and the land isn’t actively being used to cultivate crops or immediately adjacent to a home. Knowing what the freedom to roam includes and what it limits allows everyone to lawfully experience nature to the fullest.
“We are the largest provider of outdoor activities in northern Europe, and our digital mantra is ‘spend less time in the office and more time outdoors,’” says Ehrner. It is with this goal in mind that Friluftsfrämjandet has recently embarked on a journey of digital transformation to move on-premises servers to the cloud, ease collaboration and communication, and better understand its members. To realize these goals, the association worked with the technology specialists at AddPro, a member of the Microsoft Partner Network, to adopt Microsoft 365 and Microsoft Dynamics 365.