The face of the future
Teams has become a powerful unifying force at McCann Worldgroup, and the ability to have short, incidental conversations has enabled broader collaboration than in years past. “With Teams, I’ve had more cross-disciplinary conversations over the last three months than I did in the previous year and a half,” says Vidal. Employees who work from home have expressed similar feelings.
Yet this is just the first phase of McCann Worldgroup’s plan for Teams. At Craft, a subsidiary of McCann Worldgroup with a specialty in global broadcast/video production, print production, digital production, and global translation, a next-generation productivity platform is in the works. Jason Alan Snyder, CTO, Solutions Architect at Craft, considers Teams the nerve center of that platform’s front end. “Moving forward, Teams will be a primary interface through which work and collaboration will flow,” says Snyder. “We’re migrating all data to Microsoft Azure, and we’re building layers, integrations, and APIs into the Office 365 environment, allowing everything to be accessible through Teams so that all the agencies that make up McCann Worldgroup can work together in a cohesive and accelerated way.”
Although McCann Worldgroup has long been familiar with solutions like Microsoft SharePoint, OneDrive, Excel, and Word, the level of integration introduced through Office 365 is new. “One of the most brilliant aspects for me is how Teams functions as a collaborative and social front end for SharePoint,” says Snyder. “We can now design and provide an interface and experience tailored to facilitating collaboration by leveraging the power of Azure, the bot framework, and other myriad native machine learning and AI capabilities. The result is a very elegant, friendly, personalized experience.”
Looking ahead, Smith also sees the potential of Teams at McCann Worldgroup. “Just as moving to Azure was a watershed event at McCann Worldgroup, so too was the adoption of Teams,” he says. “In addition to the productivity gains from making conversations, chats, online meetings, shared files, tasks, etc. available through a single interface, everything can be accessed from anywhere on any device. Moving our digital workplace to the cloud means we can also exploit Microsoft’s artificial intelligence and machine learning capabilities. Given these benefits, it comes as no surprise to me that Teams has been such a successful Microsoft product.”
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