Sprinting across the Champs-Élysées to cross the finish line in the Tour de France, powering to the top of a remote mountain pass, or cruising in the bike lane during an urban commute, Trek bicycles are everywhere. Trek began designing and manufacturing bicycles in the American heartland of Waterloo, Wisconsin, more than 40 years ago. Today, the company has an international presence and global workforce, but maintains the organizational mentality of a young startup.
Staying at the forefront of the competitive bicycle industry is creatively and technically demanding. It requires agility, innovation, and a strong commitment to research and development. How strong? Trek has recruited engineers from NASA’s Space Shuttle program to its R&D team, enabling the company to leverage materials developed in the aerospace industry to make Trek racing bikes even lighter and faster.
This commitment to innovation is also alive and well in Trek’s corporate culture. Trek has a geographically dispersed, multigenerational workforce with many remote staff, and is pursuing additional international expansion into new markets, including South America, Europe, and India. The company needed better tools to enable its far-flung employees to collaborate on projects and share insights.
In alignment with its culture of empowering employees to deliver carefully crafted customer experiences, design and build world-class bikes, and compete at race speed, Trek upgraded from Skype for Business to Microsoft Teams as its messaging and collaboration hub.