Establishing a central heartbeat for projects
DAN continues to put collaboration front and center using Microsoft Teams, a chat-based collaboration hub that includes built-in interoperability with Microsoft Planner, OneNote, SharePoint Online, and Power BI. “We noticed a gap at our company and filled it with Microsoft Teams, which gives us an easy-to-use hub where we can chat and work together without having to switch between different products,” says Wootton. “As we move toward a more agile, conversational style of working, this form of digital collaboration really resonates with our workforce.”
According to Wootton, DAN is learning a lot about its employees by listening to the many reasons they prefer to use Microsoft Teams. Most employees choose the collaboration solution to foster cooperation across brands that are working for the same client. “By adding Microsoft Teams, we’ve definitely heightened global cross-brand collaboration. It provides the central heartbeat for our projects,” says Wootton. “With minimal internal promotion and after just three months, we have 600 employees in 20 different digital and media brands working in Microsoft Teams collaboration hubs. Previously, brands tended to work in silos, but today, they have one space where they can coordinate deliverables for the same client with real-time chat, shared files, and OneNote notebooks.”
Sunil Yadav, President, Amplify Asia Pacific at Dentsu Aegis reports that employees throughout his region use Microsoft Teams to better serve clients. “Our clients expect us to provide coordinated services across our brands and across geographies to provide them with multimarket strategies, and Microsoft Teams really enables that,” he says. “Our media procurement team members travel in 14 countries up to 50 percent of their time, but they all need to work with the same set of data. Now that everything is stored in a collaboration hub, they have one version of the truth to take with them when they talk to our clients.”
Microsoft Teams also expedites the creation of deliverables, both for management and clients. Yadav and his team member – Regional Managing director for Amnet, a DAN brand, used Microsoft Teams to co-author a PowerPoint presentation for the executive board—while they were traveling in different parts of the world. “My colleague uploaded the presentation to OneDrive for Business, I made comments in our OneNote notebook, and she edited the slides in real time,” Yadav says. “We coordinated the whole project through Microsoft Teams, and it took half the time it used to take us.”
Another compelling reason for adopting Microsoft Teams at DAN is to move away from Slack, especially as payment for Slack is required after employees reach a certain usage threshold. Other groups are more impressed with the security capabilities of Microsoft Teams. “One of our brand groups in Ireland switched from Slack to Microsoft Teams because it wanted a technology that was more secure, and anything that is part of Office 365 already comes with security capabilities built in,” says Wootton.