Stone products producer improves sales productivity and effectiveness with CRM

Virginia-based Luck Stone is one of the largest providers of crushed stone, sand, and gravel in the US. After restructuring its sales strategy around a customer-centric model, Luck Stone deployed Microsoft Dynamics 365 to give its sales team the tools they needed to succeed. Deploying Dynamics 365 kicked off a transformation that improved data capture and increased field sales effectiveness, sales management productivity, and dispatch order management productivity. Luck Stone further improved sales effectiveness by linking Dynamics 365 to Microsoft Office 365 and Microsoft Power BI, which lets the sales staff communicate, collaborate, and view sales dashboards from within Dynamics 365.